Launch Preferred Boarding on domestic routes
Signal: Air Europa launched Priority Boarding at €55/segment across its European network — a premium-tier price point. WestJet offers a basic priority boarding at $20/segment and United offers a mid-tier product at $30/segment; Porter has no standalone product. AC has no preferred boarding ancillary on its 47 domestic routes today and can launch at full-service premium tier — distinct from these basic and mid-tier offerings.
File Preferred Boarding as a purchasable ancillary in the $45–$50 CAD/segment range for standard fares — subject to route, peak-time, and fare-class conditions — on all 47 domestic routes.
Benchmark spread: low-cost carriers Ryanair €6–€20 and easyJet £5.99–£23.99; full-service hub carriers Air Europa €55 and Lufthansa €40–€60. AC's full-service positioning aligns with the upper segment.